Monday, September 19, 2011

Jim Hoover: Illustrator Promo Screening

The Mid-south offered this session for the first time about 4 years ago and every year it is invaluable peek into the head of the art director who is doing it. This Jim gave us some great tips on how he addresses promos and what he thinks an illustrator's best plan for getting noticed should be. "Artists get precious seconds" so we need to make them count. He suggested both mail and online promos and that from a cost advantage illustrators need to "embrace the internet." Forgo the flash for an easy to navigate website and keep your mailings something special, tactile and memorable.

On a bit more personal level, it was nice to end the conference the way we began - a circle of artists, relaxed together, chatting about the art spilled across the table in front of us.

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